Our Story

PureShore, an enchanting collection of jewellery, which takes its influence from coastal holidays is available in sterling silver, with rhodium, rose gold and yellow gold plating. The diamonds, at least one of which can be found in each piece, are evocative of grains of sand. The overlap detail, which can be seen on each ring symbolises a wave lapping on the shore. 

Along with affection for the seashore, a love of geometric patterns and Art Deco architecture are also referenced throughout the designs.

Necklaces, earrings, rings and bracelets are all available in the varying finishes with a choice of black or white diamonds to create truly individual jewellery collections.

We have a desire to use responsibly sourced materials at prices that will appeal to demi-fine jewellery lovers. We hand pick suppliers who support our values. With the exception of our box inserts (currently a work in progress), all our packaging, business cards and mail bags are recyclable or biodegradable. One in particular has a Royal Warrant from HRH The Prince of Wales who encourages the best possible working practices and insists on Warrant holding companies having the lowest possible impact on the environment. Another is a member of the Woodland Trust’s Carbon Capture Scheme, Woodland Carbon. Our overseas suppliers have been audited by Bureau Veritas and aim to minimise their environmental footprint as well as providing a great workplace for artisans and supporting local charities.

"We want to give back to our spectacular coastlines that inspire our designs"

To celebrate the beauty of coastal ecosystems, we frequently take part in beach clean-ups in the UK...

Our combined passion and knowledge along with a real obsession with style, fashion and jewellery has helped to shape the look and feel of this unique brand.