Ethics & Sustainability

‘We want to give back to the coastlines that have inspired our designs’

At PureShore Jewellery we are passionate about doing the right thing. We’re not saying we won’t make mistakes along the way and we’re always a work in progress but our heart is definitely in the right place.

From jewellery to packaging, suppliers and office management to marketing materials, we do our best to minimise our impact on the environment and to ensure the best result for all the people who work with us.

Packaging - Our packaging, business cards and mail bags are recyclable or biodegradable.

Like minds – We work with businesses like ourselves who share our values and we build long term relationships with our suppliers:

• One in particular has a Royal Warrant from HRH The Prince of Wales who encourages the best possible working practices and insists on Warrant holding companies having the lowest possible impact on the environment.
• Another is a member of the Woodland Trust’s Carbon Capture Scheme, Woodland Carbon.
• Our overseas suppliers have been audited by Bureau Veritas and aim to minimise their environmental footprint whilst providing a great workplace for artisans and supporting local charities.

Giving back - we are always keen to get involved in beach clean-up sessions.

Raw materials – we carefully source our metals and gemstones from reputable sources to ensure they are conflict free and sustainable. Any excess raw metal occurring in the production process is recycled to ensure that nothing is wasted.

Longevity - Our mantra has always been Style over Fast Fashion. We don’t follow trends and strive to design pieces that will stand the test of time.