Our Story

PureShore, an enchanting collection of jewellery, which takes its influence from coastal holidays is available in sterling silver, with rhodium, rose gold and yellow gold plating. The diamonds, at least one of which can be found in each piece, are evocative of grains of sand. The overlap detail, which can be seen on each ring symbolises a wave lapping on the shore.

As a brother and sister duo we have a desire to use responsibly sourced materials at prices that will appeal to demi-fine jewellery lovers. We hand pick suppliers who support our values.

With the exception of our box inserts (currently a work in progress), all our packaging, business cards and mail bags are recyclable or biodegradable.

Many of our suppliers are family businesses like ourselves. One in particular has a Royal Warrant from HRH The Prince of Wales who encourages the best possible working practices and insists on Warrant holding companies having the lowest possible impact on the environment. Another is a member of the Woodland Trust’s Carbon Capture Scheme, Woodland Carbon.

Our overseas suppliers have been audited by Bureau Veritas and aim to minimise their environmental footprint as well as providing a great workplace for artisans and supporting local charities.

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Shore Blog

Sun's out, sun's in...again!

Sun's out, sun's in...again!

‘With every drop of water you drink, every breath you take, you’re connected to the sea. No matter where on earth on you live’ – Sylvia Earle Sun’s...

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Mother Earth...

Mother Earth...

‘We ourselves feel that what we are doing is just a drop in the ocean. But the ocean would be less because of that missing drop’

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Keeping our coasts pure

To celebrate the beauty of coastal ecosystems, we frequently take part in beach clean-ups in the UK. PureShore Jewellery now donates 10% of profits on two of it's collections to local conservation projects.