PureShore

Our Story

PureShore, an enchanting collection of jewellery, which takes its influence from coastal holidays is available in sterling silver, with rhodium, rose gold and yellow gold plating. The diamonds, at least one of which can be found in each piece, are evocative of grains of sand. The overlap detail, which can be seen on each ring symbolises a wave lapping on the shore.

As a brother and sister duo we have a desire to use responsibly sourced materials at prices that will appeal to demi-fine jewellery lovers. We hand pick suppliers who support our values.

With the exception of our box inserts (currently a work in progress), all our packaging, business cards and mail bags are recyclable or biodegradable.

Many of our suppliers are family businesses like ourselves. One in particular has a Royal Warrant from HRH The Prince of Wales who encourages the best possible working practices and insists on Warrant holding companies having the lowest possible impact on the environment. Another is a member of the Woodland Trust’s Carbon Capture Scheme, Woodland Carbon.

Our overseas suppliers have been audited by Bureau Veritas and aim to minimise their environmental footprint as well as providing a great workplace for artisans and supporting local charities.

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TALES FROM THE OCEAN, AND BEYOND

Shore Blog

June Sparkles

June Sparkles

Wow, who can believe that we’re almost into July already? We’re at the tail end of June, the month of longest daylight hours in the northern hemisp...

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Roses are red

Roses are red

Roses are Red, Violets are Blue… there’s some Pureshore Jewellery that’s just perfect for you! Valentine’s Day… whether you agree with the sentimen...

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COP26 - Good Cop or Bad Cop?

COP26 - Good Cop or Bad Cop?

You would need to have been living under a rock to not have heard something about the COP26 summit towards the end of last year.  The climate chang...

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Keeping our coasts pure

To celebrate the beauty of coastal ecosystems, we frequently take part in beach clean-ups in the UK. PureShore Jewellery now donates 10% of profits on two of it's collections to local conservation projects.