Our Story

PureShore, an enchanting collection of jewellery, which takes its influence from coastal holidays is available in sterling silver, with rhodium, rose gold and yellow gold plating. The diamonds, at least one of which can be found in each piece, are evocative of grains of sand. The overlap detail, which can be seen on each ring symbolises a wave lapping on the shore.

Necklaces, earrings, rings and bracelets are all available in the varying finishes with a choice of black or white diamonds to create truly individual jewellery collections.

Olivia’s passion for design began well before she ventured into the jewellery trade 15 years ago. As a teenager, she spent weekends scouring local flea markets searching for treasures and requisitioning old newspapers, shells and feathers to convert into unique items of jewellery. Along with affection for the seashore, her love of geometric patterns and Art Deco architecture are also referenced throughout her designs.

Ben has worked in the fine jewellery industry for over 10 years. He has a passion for fine jewellery, diamonds and gemstones and has enjoyed working with clients to find exceptional pieces and produce fabulous designs for both wholesale and retail customers.

 

 

As a brother and sister duo we have a desire to use responsibly sourced materials at prices that will appeal to demi-fine jewellery lovers. We hand pick suppliers who support our values. With the exception of our box inserts (currently a work in progress), all our packaging, business cards and mail bags are recyclable or biodegradable. Many of our suppliers are family businesses like ourselves. One in particular has a Royal Warrant from HRH The Prince of Wales who encourages the best possible working practices and insists on Warrant holding companies having the lowest possible impact on the environment. Another is a member of the Woodland Trust’s Carbon Capture Scheme, Woodland Carbon. Our overseas suppliers have been audited by Bureau Veritas and aim to minimise their environmental footprint as well as providing a great workplace for artisans and supporting local charities.

"We want to give back to our spectacular coastlines that inspire our designs"

To celebrate the beauty of coastal ecosystems, we frequently take part in beach clean-ups in the UK and more recently Pureshore Jewellery now donates 10% of it’s profits to local conservation projects...

Our combined passion and knowledge along with a real obsession with style, fashion and jewellery has helped to shape the look and feel of this unique family brand.